SD Worx privacy notice (for external website and marketing communication)

SD Worx (formerly Aditro) respects your privacy. In order to provide you with relevant information and respond to your requests, we sometimes ask that you provide us with information about yourself. We commit that the information we collect is only kept for as long as necessary to assist you in the use of this website, or for SD Worx’ B2B sales and marketing purposes as described in this privacy notice. Where we collect information for sales and marketing purposes we have defined times for removal of data so you can be sure that no action is needed from you.

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As SD Worx delivers business-to-business services the use of this website will likely be for professional use. SD Worx’ services to our customers include processing by SD Worx of personal data on behalf of our customers. Each customer is the data controller of that personal data and SD Worx is a data processor. Such processing by SD Worx is governed by the relevant customer contracts and the policies referenced in those contracts, but is not covered by this privacy notice.

From SD Worx’ external websites, log in is also available to SD Worx’ Customer Pages. The SD Worx Customer Pages are governed by a separate privacy notice, and this privacy notice does not cover processing by SD Worx in SD Worx’ Customer Pages.

SD Worx’ website may contain links to other companies’ websites or services with their own privacy policies. SD Worx is not responsible for the processing of personal data carried out by such other companies’ websites or services.

If a support incident from a customer or an individual employee of a customer is incorrectly submitted to SD Worx via our external webpage or other channels that we use for sales and marketing purposes, the information received will be forwarded to the correct unit within SD Worx and will then as soon as possible be deleted from SD Worx’ sales and marketing systems.

SD Worx’ collection and processing of data

SD Worx’ external websites (,, and allows SD Worx to collect information on IP addresses and activities on the websites for all visitors, using cookies. SD Worx websites also allow the visitor to complete a form in which the user provides SD Worx with certain personal data (name, e-mail address, phone number, title/position and company) in order to be contacted by SD Worx, and/or to sign up for SD Worx newsletters, webinars or events, or to download material. To provide SD Worx with any such information is voluntary. For visitors that have provided personal data to SD Worx, SD Worx may also collect other publicly available personal data (e.g. title /position or contact information), from publicly available sources such as LinkedIn or commercial sources such as Fonecta (in Finland). SD Worx does not collect or process any sensitive data (with the only exception of information about food allergies that may be provided directly from an individual in connection with signing up for an event hosted by SD Worx).

SD Worx will process the collected personal data only for customer relationship management (CRM) and B2B sales and marketing purposes, including lead generation and lead nurturing, including the distribution of newsletters, on the legal basis that SD Worx’ processing is necessary for SD Worx’ legitimate interest of CRM and sales and marketing activities as described in this privacy notice.

Data Controllers

The data controller for the processing of the personal data provided is as follows:

SwedenSD Worx Enterprise Sweden AB, Swedish company registration no. 556985-9829, Box 1102, SE-172 22 Sundbyberg, SWEDEN
NorwaySD Worx Enterprise Norway AS, Norwegian company registration no. 913 143 663, Trelastgata 3, NO-0191 Oslo, NORWAY
FinlandSD Worx Enterprise Finland Oy, Finnish company registration no. 2644026-6, PL 201, FI026 31 Espoo, FINLAND

Personal data provided will be processed by the respective data controller, but may also be transferred to affiliates within the group of companies controlled by SD Worx Holding AB (Swedish company registration no. 556652-1323) (“the SD Worx Group”) and/or to subcontractors of the SD Worx group. To the extent any personal data is transferred to a third country, such transfer shall be governed by internal Binding Corporate Rules of SD Worx’ processor or the Standard Contractual Clauses (more information at Salesforce.

Data subject rights

Each recipient of a newsletter may at any time elect to unsubscribe and will then no longer receive SD Worx newsletters.

Each website visitor or other person (data subject) may at any time contact SD Worx and request correction of any information regarding the data subject, which is incorrect or is no longer current. The data subject may also, following a written, signed application submitted to SD Worx, to receive information regarding which personal data relating to the data subject is processed by SD Worx and how SD Worx processes that data.

If a data subject considers SD Worx’ processing of his/her personal data to be in breach of applicable legislation on processing of personal data, a complaint can be directed to the SD Worx Group Data Protection Officer (contact details above). A data subject may also lodge a complaint with the supervisory authority in his/her country of residence, or to the lead supervisory authority mentioned below.

Contact details

If you have any questions in regard to this or any other information relating to privacy please do not hesitate to contact our Data Protection Officer.

SD Worx Group Data Protection Officer

Lead supervisory authority

As described further in this privacy notice SD Worx may process personal data received in more than one EU Member-State. SD Worx Group including all subsidiaries will when possible register themselves under the authority of the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten), as the place of central administration of SD Worx in the EU is in Sweden.

Please find the contact details of the Swedish Authority for Privacy Protection below.

Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten)
Switchboard+46 (0)8 657 61 00
Postal addressP.O. Box 8114, 104 30 Stockholm, Sweden

Retention times

Personal data will not be stored for a longer than necessary for the purpose of SD Worx’ CRM or B2B sales and marketing, or for compliance with legal requirements. As a general rule, this means that for SD Worx customers, SD Worx will store the personal data (names and contact details) of the relevant contact persons for the duration of the customer relationship, and for a reasonable time thereafter. For leads or prospective customers in SD Worx’ sales process, SD Worx will store the personal data for a maximum period of four (4) years after the last interaction between SD Worx and that individual. For other contacts, SD Worx will store the information for a maximum period of two (2) years after the last interaction between SD Worx and that individual. Any sensitive data will be removed as soon as it is no longer strictly required. When the personal data is no longer required, SD Worx will destroy or delete it in a secure manner. SD Worx continuously removes or corrects personal data that we learn is incorrect or out of date.

Technical and organizational security measures

SD Worx undertakes to take the technical and organizational security measures necessary in accordance with applicable national legislation in order to protect the personal data.


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